In the forrester wave research report for digital asset. Learn how cognizant assetserv digital asset management solutions can help your organization simplify its digital journey. Adobe has made a significant investment into executing on this endtoend vision of dam, and im happy to announce that adobe experience manager assets has been named a leader in the forrester wave. Digital asset management evaluation overview to assess the state of the digital asset management for customer experience market and see how the vendors stack up against each other, forrester evaluated the strengths and weaknesses of top dam vendors. Adobe named a leader in digital asset management for customer. Get the advantage with aprimo digital asset management. Governments in the region are facilitating blockchain evolution as a key factor to accelerate digital innovation. This report is forrester s view of the interconnected technologies benefiting investors and what they mean for digital wealth management executives. As the report says, sitecores strengths are in its scalability and user interface. Digital asset management for customer experience, q4 2019, aprimo was one of 14 vendors evaluated across 28 criteria, each grouped into three main categories. Forrester wave digital asset management dam sitecore. Adobe named a leader in 2019 forrester wave for digital. Com key takeaways ten top vendors compete in a new and rapidly developing marketing forrester s research uncovered a market in.
Aprimo digital assset management is a leader in the forrester. Find out how the different digital asset management dam solution suppliers measure up against each other and discover some of the main trends which are emerging in the market. Forrester does not endorse any vendor, product, or service depicted in the forrester wave. Leading global research and advisory firm, forrester, listed wedia in its recent publication. In todays omni channel world, a digital asset management solution is so much more than just a place to store your files a dam system is now a businesscritical piece of any enterprise martech stack, making it easier than ever before to create, manage and share content with peers, partners and all your other marketing platforms. Opentext and adam software lead the pack in forrester s wave for digital asset management for customer. Aug 16, 2016 today, everyone is a content producer. The current marketing resource management landscape. Our digital asset management dam solutions are designed to help you improve efficiencies and achieve greater roi by automating content management tasks. Digital asset management dam for customer experience, q4 2019 report by forrester research, inc. At the same time, we sought insights into the world of digital from kpmgs asset management leaders across the globe. Click for free resources and downloads about digital asset management, brand management, marketing technology, and creative operations and services. Check out our top picks to guide you through your digital asset management journey. To learn more, download the full report, the forrester wave tm.
Forrester wave digital asset management dam workflow. Learn how cognizant assetserv digital asset management solutions can help. Configuration management software for infrastructure automation, q4 2017 october 11, 2017 2017 forrester research, inc. Investment firms that neglect the functionality and usability of digital touchpoints are ignoring one of the most important drivers of investors experience.
The report evaluated 14 vendors against 28 criteria grouped into three highlevel buckets. Com key takeaways ten top vendors compete in a new and rapidly developing marketing forresters research uncovered a market in. In opentexts view, dam solutions that are high performance and scalable support organizations in creating, organizing and delivering richmedia content. Digital asset management dam comparison by independent research firm if youre interested in researching a dam, third party reports are often a good starting point for which dam vendors to look into. The security architecture and operations playbook asset management is the foundation of a mature vrm capability. Intuitive digital asset management at scale were pleased that sitecore content hub was named a strong performer in the forrester wave. The report states that aprimo dam positions its offerings to.
Opentext named a leader in digital asset management for. Digital asset management for customer experience, q4 2019 provides a look at the 14 dam providers that matter most and how they stack up. Microsoft dynamics 365 services, q2 2019 the 12 providers that matter most and how they stack up by leslie joseph may 21, 2019 licensed for individual use only m key takeaways avanade, hcl technologies, and pwc lead the pack forresters research uncovered a market in which avanade, hcl technologies, and pwc. Adobe named a leader in 2018 forrester wave for digital. The forrester wave report for 2019 recognizes aprimo as. Forrester wave digital asset management report widen. Find out how the most significant digital asset management dam vendors compare in this report by leading analyst firm forrester research. Opentext has been named by forrester as a leader in digital asset management dam for customer experience.
Adobe named a leader in 2019 forrester wave for digital asset. Com key takeaways opentext media management and adam software lead the pack forresters research uncovered a. Consolidation signals maturity in the marketplace and that means that differentiation isnt as easy. After examining past research, user need assessments, and vendor and expert interviews, we. Ensure consistent delivery across multiple digital channels. Forrester wave digital asset management for customer experience. In addition to these latest citations by forrester, the salsify platform is also recognized as a top digital asset management dam provider on g2crowd, while also providing brands with an complete, integrated digital shelf analytics package.
About adobe experience cloud adobe is reimagining customer experience management cxm with adobe experience cloud, the industrys only end toend solution for experience creation, marketing, advertising, analytics and commerce. Read this report from forrester to learn these four new rules of business. Forrester wave report for digital asset management 2018. Adobe named a leader in digital asset management for. Digital asset management for customer experience, q4 2019 report is available here. Widen was recognized out for its usability, workflow capabilities, brand portal creation capabilities, and managed services. Now tech digital asset management for customer experience, q1 2019. Bynder forrester wave report for digital asset management 2018. Digital asset management for customer experience, q3 2016 august 15, 2016 2016 forrester research, inc. We also highlight leading practices and winning strategies that. Forrester has named name swedwise partner opentext a leader in digital asset management dam for customer experience in their forrester wave. Digital technology is drastically altering the balance of power between customers and companies. Com key takeaways informatica, riversand, and stibo systems lead the pack.
Were thrilled to be recognized as a strong performer in the forrester wave. We were cited for impressive innovation in analytics and for our road map that has more nextgeneration functionality around automated tagging and content marketing capabilities. Digital intelligence platforms, q2 2017 the emerging leaders differentiate on optimization capabilities by james mccormick april 4, 2017 for customer insights professionals forrester. Media management leads by innovation and has become much more than a media library or brand management application for marketing. The 12 providers that matter most and how they stack. Digital asset management for customer experience, q4 2014 2 2014, forrester research, inc. Automation can make your approval and compliance workflows easier to manage with less risk. Infographic on key findings from an assetserv commissioned forrester. Consolidation signals maturity in the marketplace and. The results of this research are summarized in this report. This is due to lower content creation costs consider the cost.
This forrester wave evaluates the 14 vendors that matter most in digital asset management dam and identifies the leaders, strong performers, and. Unauthorized copying or distributing is a violation of law. Digital asset management for customer experience, q3 2016. Digital asset management for customer experience, q4 2014 4 2014, forrester research, inc.
Boston, ma june 18, 2018 salsify, the only product experience management pxm platform that lets brands deliver compelling shopping experiences across every digital touchpoint, today announces its citation as a strong performer in the forrester wave. By eliminating the complexity of digital asset management, enterprises are now free to create a superior digital experience with an endtoend solution that protects brand identity and better connects. Digital asset management for customer experience, q4 2019. Adobe is reimagining customer experience management cxm with adobe experience cloud, the industrys only endtoend solution for experience creation, marketing, advertising, analytics and commerce. Opentext media management is a pioneer in digital asset management. Celum blog strong performer in forrester wave 2019. Sap can call you to discuss any questions you have. Digital asset management for customer experience, q2 2012 and discover how dam supports enterprise applications, the ranking results of 12 dam vendors, and insights into the best dam solution for your rich media management needs. Digital business leaders at wealth management firms must execute digital transformation now while scaling innovations faster.
Digital asset management dam offering consistently recognized as a leader in the dam space see forrester dam wave reports 2008, 2012, 2014 and 2016. Unauthoried copying or distributing is a violation of law. Forrester wave names salsify strong performer in product. The forrester wave report on digital asset management for customer experience utilizes a 28criteria evaluation of digital asset management dam providers to analyze, score and identify 14 of the industrys best, ultimately helping professionals make the right choice for their company.
The new measure of success goes beyond basic management to an expanded support of the upstream creative process, including delivering customer experiences at every point in the customer journey. The digital asset management dam market continues to consolidate with the latest big purchase of san mateo, ca based webdam by bynder, a european player based in amsterdam that has been expanding in the us. Digital asset management dam refers to a centralized solution for companies to store, manage. Opentext recognized as leader in digital asset management. In our 28criterion evaluation of digital asset management dam for customer experience providers, we identified the 14 most significant ones adobe, aprimo, brandmaker, bynder, canto, celum, censhare, digizuite, mediabeacon, northplains, nuxeo, opentext, sitecore, and widen and researched, analyzed, and scored them. In this opentext video featuring forrester, learn how digital asset management dam, enhanced with artificial intelligence ai, allows organizations to organize content and information and focus on what matters most.
Aprimo named a leader in dam for customer experience by. Jan 16, 2020 prior to her current research coverage, ellen spent eight years providing strategic analysis and advice to forresters insurance digital business strategy clients, focusing on ebusiness strategies and best practices in digital and customer experience as well as adoption trends for property and casualty, life, group, and health insurers. Aprimo received the highest scores possible in 21 of the criteria, evaluating current offering, strategy, and market presence. The requested content is gated sap software solutions. The new measure of success goes beyond basic management to an expanded support of the upstream creative process, including delivering customer. Aprimo, a provider of technology solutions for content, operations, and performance, today announced it has been recognized as a leader in the forrester wave. Dam solutions that offer scalable performance can help organisations create, organise, and deliver exceptional customer experiences.
The forrester report says it opentext also offers strong marketing support in areas like portal creation and management capabilities. Digital asset management for customer experience, q opentext and adam lead, with hp. Cognizant assetserv digital asset management solutions help enterprises manage the endtoend lifecycle of their digital assets and create a path for a more robust digital experience management platform. Adobe named a leader in 2018 forrester wave for digital asset management. Cognizant assetserv digital asset management solutions help maximize the value of digital assets by securely managing their entire life cycle. According to the forrester pim wave report, enterworks has delivered a platform that is architecturally sound, rapid to deploy, and delivers the flexibility to solve the most complex data management challengesand delivers pim, mdm, and digital asset management dam in a single platform. Digital asset management for customer experience, nuxeo was given a 5. What is a dam system and is it different from a digital media library.
Digital asset management for customer experience, q2 2018 the providers that matter most and how they stack up by nick barber with stephen powers, sara sjoblom, and peter harrison may 23, 2018. This has resulted in digital asset management dam becoming the critical technology and business process to bring order to the chaos among creative, marketing, business, and technology teams. Digital asset management for customer experience 2019 report. The forrester now tech report gives an overview of 33 digital asset management providers with details on size, functionality, geography and vertical market focus. Customers interactions with your firm rely on the content you produce at every interaction point. The rising requirements for media storage and the need to plan ahead. In digital experience, the survey found that firms are likely to optimize for speed, reliability, and security, but put the burden on customers for feedback on performance. Web content management systems, q1 2015 2 2015, forrester research, inc. A digital asset management dam platform gives you a central hub for organizing, storing, and retrieving rich media that connects to your other enterprise software solutions, ensuring a consistent experience across the customer journey.
Digital asset management for customer experience, q3 2016 cognizant assetserv rated as a strong performer in forresters latest evaluation of dam vendors to download a complimentary copy of the report, please fill the form below. Adobe named a leader in 2018 forrester wave for digital asset. Advancing digital maturity in financial services ebook. This market guide provides gartners initial coverage of the digital asset management dam market, and focuses on the market definition, rationale for the market, and market dynamics. At forrester, weve seen many companies do this whether its virgin americas hollywoodproduced inflight videos, kohlers partnership with parent bloggers to create youtube content, or legos webisodes available on their website. Opentext digital asset management dam solutions provide.
The forrester wave is a graphical representation of forrester s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. In a flooded market for digital asset management dam, forrester research has named two leaders. Forrester releases 2019 digital asset management report. Aprimo digital asset management is a leader find out why aprimo dam received the highest scores possible in the search, content collaboration support, and product vision criteria forrester research, inc. Many vendors offer just a basic, static repository that offers little more. Digital asset management dam has become a critical technology and business process for brands to better engage, win, and serve their. Cognizant assetserv digital asset management solutions. In our 28criterion evaluation of digital asset management dam for customer experience providers, we identified the.
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